| Titre : | We are like that only : understanding the logic of consumer India |
| Auteurs : | Rama Bijapurkar, Auteur |
| Type de document : | texte imprimé |
| Editeur : | New Delhi : Penguin Books, 2007 |
| ISBN/ISSN/EAN : | 00120087100049 |
| Format : | 294 p. |
| Langues: | Français |
| Index. décimale : | 330.954 (Conditions et situation économiques en Inde) |
| Résumé : | Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. |
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| Localisation | Code-barres | Cote | Support | Section | Disponibilité |
|---|---|---|---|---|---|
| AF Bangalore | BA302200 | I 330 BIJ | Livre | Romans adulte | Libre accès Disponible |
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