| Titre : | Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France |
| Auteurs : | Stephen L. Harp |
| Type de document : | texte imprimé |
| Editeur : | Baltimore : The Johns Hopkins University Press, 2001 |
| ISBN/ISSN/EAN : | 978-0-8018-6651-7 |
| Format : | 356 p. |
| Langues: | Anglais |
| Index. décimale : | 659 (Publicité, relations publiques) |
| Mots-clés: | publicité ; pneumatique : produit |
| Résumé : | One of the world's largest tyre makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, the author provides a provocative history of the company and its innovative advertising campaigns. |
Exemplaires (1)
| Localisation | Code-barres | Cote | Support | Section | Disponibilité |
|---|---|---|---|---|---|
| AF Delhi | DE311143 | 659.1 HAR | Livre | Doc. adulte | Libre accès Disponible |
